TV PROMO PRODUCING
I have created, scripted, and edited engaging promos for Channel 9 and 9Go, using Avid Media Composer and the Vizrt graphics plugin. Collaborating with an audio engineer, we ensured the promo audio was perfectly mixed and mastered. These promos have been broadcast to viewers, showcasing my deep familiarity with the movies from my childhood and teenage years. This background made it easy to select standout scenes and craft humorous, impactful promo lines.
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These TV promos was crafted entirely from the ground up — from initial ideation to final delivery. I began by watching the full content to conceptualize the direction and shape the original cut. Select SOTs and grabs were carefully chosen to drive narrative impact and emotional engagement, paired with a curated music track to elevate the overall mood.
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Working collaboratively, I liaised with the graphics team to develop distinct stylings tailored to each channel’s branding and the tone of the promo. The promo was cut on Avid Media Composer, with on-air branding and animations added using Viz RT tools. Final audio was mixed by the audio team on Pro Tools, following a close brief to ensure seamless sound design and voiceover integration. Here are a few selects that I'm quite happy to have cut and sent to air!